Month: September 2024

Featuring distinctive lines and geometric forms, MYJS Asscher Cut Drop Earrings are all about celebrating glamour – because more is more is more is more.

The Asscher cut is refined and unique, reminiscent of the Emerald Cut but distinctively square rather than rectangular.

Asscher Cut jewellery presents a distinctive and elegant gemstone cut characterised by its square shape with trimmed corners and a series of step-cut facets. Its distinctive appearance is ideal for anyone seeking something out of the ordinary. Prized for their clean lines, geometric symmetry, the Asscher Cut showcases exceptional clarity and sparkle.

Personalise your earring and necklace game with the stunning MYJS Asscher Collection.

Although the Asscher cut was introduced in 1902, it wasn’t until the 1920s until its popularity really began to soar. A creation of the Asscher Brothers of Holland’s Asscher Diamond Company – known today as the Royal Asscher Diamond Company – the Asscher Brothers were renowned for their diamond work, particularly cutting a massive 3,106-carat rough diamond.

The style became incredibly popular during the Art Deco era, alongside Emerald and Baguette diamonds while platinum and white gold replaced the softer yellow gold tones of the preceding Art Nouveau period. The Asscher cut would take a back seat to the Great Depression for many years, primarily appearing in vintage jewellery stores due to the rarity and expense of the cut.

The early 2000 noughties saw a revival with the Asscher cut with a new generation where its vintage charm manages to maintain a modern appeal.

Mysterious, unique and rare with an appreciation for elegance and femininity

Synonymous to Gwyneth Paltrow, and a favourite with Melania Trump, Elizabeth Taylor, and Sophia Vergara, the hallmark of the Asscher Cut is its deeply cut pavilion and high crown, for a mesmerising play of light and dark facets within the gemstone. This distinctive arrangement of facets forms a captivating “hall-of-mirrors” effect. The step-cut facets provide a sophisticated and understated brilliance, emphasising the gemstone’s clarity and purity.

The Asscher cut is the epitome of Art Deco design, characterised by bold lines and geometric shapes. The Asscher is loved by those who appreciates distinctive style. The clean lines and bold angles of the Asscher Cut embodies a sense of vintage sophistication. With an air of mystery and refinement, the Asscher Cut appeals to an appreciation for elegance and femininity.

As a cut, the Asscher is incredibly versatile. Its architectural style looks stunning as vintage-inspired pieces with intricate detailing and clean lines.

Styling Asscher cut jewellery with your look is all about enhancing its elegant, vintage and sophisticated appeal as the epitome of classic and timeless styles.

• Pair with a little black dress, tailored suits or white button-down shirts for a refined, minimalist look
• For a vintage and Art Deco-inspired feels,, Flapper-inspired dresses or silk blouses with midi skirts reflect the jewellery heritage.
• Minimalist and modern, monochrome outfits or structured jumpsuits provide a contemporary backdrop for the geometric elegance of the Asscher.
• For evening and formal wear, simple silhouette gowns, off-shoulder or deep V-neck dresses highlight statement Asscher cut necklaces and earrings.
• With casual yet chic combinations, a relaxed yet polished look of jeans and a sleek blouse will complement the jewellery’s clean lines and sparkle while maintaining its sophisticated and vintage-inspired charm.