The Magic Charm Of Charm Jewellery


It’s your story, wear it your way

In the world of charm jewellery, more is more. Charms are symbolic, sentimental, collectible and fun as the jewellery equivalent of a photo album across the ages. We wear them for good luck and on special occasions. We wear them as memories of what has been and to say “I miss you”. We wear them to glow in the sunshine. Charms come to us through broken roads, impossible challenges and unforgettable moments.

Charms, talismanic jewellery and amulets have always been used to ward off evil and harness good luck as a container of magic powers. Charms can be traced as far as the Neolithic period, when bones, shells and wood were strung onto leather for elaborate bracelets and necklaces. From Ancient Egypt to the Roman Empire, charms began to identify the wearer as something special – whether part of a secret society or royalty.

Queen Victoria loved her jewellery – and especially her charms. She gave charms as gifts with Prince Albert designing charms for her birthdays. Albert’s gift of a bracelet to Queen Victoria in 1857 for the birth of their first child ended up housing nine charms for the birth of each child, with each charm a different colour and containing a lock of their hair.

Charm is more than beauty

As wearable memories, they can be added to necklaces, bracelets and earrings – and more. From Princess Kate to Elizabeth Taylor Bette Davis and even Justin Bieber, charms have all the power of delighting, attracting and fascinating us. Mariah loved them so much, she wrote her 2002 album Charmbracelet as a tribute to love, introspection, celebration and fun.

Charms have become a way to express our style, pay homage to our loved ones, celebrate special memories and zhush up our everyday.

From lockets to cutout charms, beads, flat charms and three-dimensional shapes, we can use single charms as memory markers or string together for a personal history of special people, places and times. While they’ve come and gone across the years in popularity, charms have never really gone out of style.

Nothing is more dangerous than a girl with charm

Charm jewellery fashion

Reminiscent of the lavender fields of Provence, Purple Provence Mix Charms bring peace and wisdom to our everyday.

As small trinkets with a single loop or hole at the top designed to attach to a ring, eyelet or hook, Charms can be worn wherever you go: on your keychain or even as a statement on your belt, bag or phone.

In the last decade, they’ve become entrenched in popular culture as necklaces and especially bracelets – from DIY at-home specials to luxury brands such as Louis Vuitton.

We use charms to tell the stories of our lives, showing them off to mark important occasions or places we’ve been.

Charms can be as kitschy or colourful and glamorous as we choose. They can add playful vibes to our outfits, a boho feel to our look as cheery jewels with crochet hats and bikinis or simply as our individual style. Charms always bring joy as a gift and as a treat.

Featuring distinctive graphic lines and geometric forms, the Art Deco vintage cut of Asscher Charms are all about modern bling with the romance of yesteryear.
Designed to mix + match with MYJS Mix Hoops and Mix Statement Drop and Stud Cluster earrings, MYJS Cushion Mix Charms are the ultimate mini versatile jewellery set.

To shine better is the greatest of gems